What do we do?
Generation Outdoor is a “turn-key” operation.
We manage all aspects of the process, from planning
and buying, to posting and the final post buy analysis.

How do we do it?
In this challenging environment where
the end-user is more in control of their
media choices, we strive to provide effective
options that break through the clutter.
All Generation Outdoor employees are part of the same process… Generation Outdoor teams with the client for direction, analyzes the goals of the plan, and suggests a campaign with a rationale that meets the client’s needs and budget.

We then send out Requests For Proposals (RFPs) to all relevant vendors in the field. We compile all proposals and develop a full recommendation to be presented to the client.
Strategic
Brainstorming
Sessions
Market & Media
Costs For
Planning Purposes
Consideration Of
All Forms Of OOH
Evaluate & Recommend
Opportunities
Investigate/Analyze
Competitives
Industry
Developments,
Trends & Updates
Plan Based on
Budget & Marketing
Objectives
Negotiate Buys
Market & Media
Rides
Supply Proof of
Performance Photos
Billing
Generation Outdoor
manages all aspects
of the buying/
planning process...
Work closely with
the creative agency
Oversee
production
process
Determine
material type(s),
sizes and number
of units to be
produced
Bid jobs to
competitive vendors
Negotiate rates
Manage proof
approval process
Traffic
Generation Outdoor
also manages the
production process...